freitag bags website
Personal comment: This is the first treasure I post because it was when I was studying design in Zurich when their enterprise became a big success. Suddenly, I was able to see these bags all over the city and many of my friends were proud owner of such a FREITAG bag. I myself have never been able to afford it for myself, however I bought one for my bf. With confidence I can tell you that they are truely practical, very robust and despite made from heavily used materials their quality comes up with what you might expect from a Swiss product.
In fact, FREITAG are one of my great inspirations. They made evident that it's possible to win people's hearts with treasures made from trash. (At least many Swiss and Japanese people's hearts where they have their main distribution channels and success).
My message to FREITAG: Keep up the good work! Please contact me if ever you need a freelance designer-arist or design researcher/thinker based in London :)
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